MASTER
THE KETTLEBELL
Join The Formula's elite kettlebell community with our exclusive subscription, unlocking over 100 hours of specialized kettlebell fitness content designed to revolutionize your workout regime.
Who We Are
The Formula offers memberships that redefine your fitness experience. Our user-friendly platform is designed for everyone – from those taking their first swing to the seasoned kettlebell warrior. Gain exclusive access to content that surpasses industry standards.
JOIN OUR
MEMBERSHIP
UNLOCK ACCESS
TO ALL OUR COURSES
Our membership has over 100 hours of course material for you to become an expert in the art of Kettlebell
ACCESS TO FOUNDER ALEX’S
E-BOOKS
Get instant access to E-books on the art of the Kettlebell written by Alex
EXPEDITED WORKOUTS
Our workouts are tailored for a busy lifestyle, taking less than 60 minutes to complete. Additionally, we provide quicker alternatives for those with limited time.
SUPPORTS A VEGAN DIET
Our founder Alex has been a Vegan for 13 years, our workouts are tested for any diet.
WEEKLY KETTLEBELL COMPLEXES
Each week we post a new complex to mix in with your core program.
DISCOUNTS ON PREMIUM KETTLEBELLS
We are the proud partners of the Kettlebell Kings & SoCal Kettlebells and offer 10% off their Kettlebells.
AT HOME OR
AT THE GYM
You don’t need access to a robust gym for our program, all of our workouts can be done in a small space at home
WEEKLY LIVE WORKOUTS
WITH Q&A
Access to a live weekly workout with a live Q/A at the end with our founder Alex Karu
CURRENT PROGRAMS
Ready to master the kettlebell? Click now to embark on your journey and unleash the most powerful version of you.
INTRODUCTION
KETTLEBELL 101
COURSE
BEGGINER
KETTLEBELL LEVEL 1
COURSE
COMING SOON
KETTLEBELL LEVEL 2
COURSE
Choose your plan
3 MONTHS
$120
$40/Month
Popular
6 MONTHS
$210
$35/Month
1 YEAR
$360
$30/Month
OUR SUCCESS STORIES
-
“The Formula workouts strike a perfect balance – challenging enough to energize you, yet short and flexible for a busy day. With tailored modifications for all fitness levels, you can achieve your goals from the comfort of home. Highly recommended for a personalized fitness experience!”
Morgan Finnis
-
“Being high school teach, The Formula workouts bring a dynamic and enjoyable vibe, offering ideal lengths that fit into our busy days. The sessions are not only engaging and motivating but also include perfect explanations to enhance our movements. We always feel better—physically, mentally, and emotionally—after each workout.”
George & Megan Herbert
-
"My favorite thing about The Formula is its accountability, paired with consistent challenge and progress. Starting after shoulder surgery, I've witnessed remarkable improvements in strength, definition, and endurance. The Formula's unique approach keeps me consistently committed and injury-free. 10/10 kettlebells. Highly recommended!"”
Raychel Vassuer
Prefer 1:1 coaching? Book a private in-person or online session with our founder Alex
Looking to get some 1:1 advice and take your training to the next level, click below for personal training packages with an exclusive discount for all members.
