The Formulator 

Alex has been working as a certified personal trainer for nearly a decade. Based out of Los Angeles, his company The Formula has specialized in working with high level individuals from CEO's, Agents, Actors, to Young Professionals, New Mothers, Tech Gurus, and everything in between.

Being a StrongFirst Level II certified Kettlebell Instructor has helped him communicate focus on tension, and kettlebell work, that is transferable to most exercises that will be designed in any program.

Working for 3 years as the head strength coach for a StrongFirst affiliate, he was responsible for the program design for both the strength & conditioning structure, along with private student customized programs. He managed the personal training staff, helping the team coach their students to many personal records.

Now owning and operating The Formula, all the work outs are set up online, with classes in a unique structure in Zoom meetings, offering both group, and privatized sessions.